Privacy Policy

Last updated: September 17, 2026

PouchPals operates this store and website, including all related information, content, features, tools, products and services (the "Services"). PouchPals is powered by Shopify. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to your personal information.

Personal Information We Collect or Process

"Personal information" means information that identifies or can reasonably be linked to you or another person. Depending on how you interact with the Services, we may collect or process:

  • Contact details including your name, billing and shipping address, phone number and email address.
  • Financial information including payment card details, transaction details, form of payment and payment confirmation.
  • Account information including your username, password, preferences and settings.
  • Transaction information including items you view, add to your cart, purchase, return, exchange or cancel.
  • Communications with us including information you include in customer support inquiries.
  • Device information including your device, browser, network connection, IP address and other identifiers.
  • Usage information including how and when you interact with the Services.

Personal Information Sources

  • Directly from you, for example when you place an order, create an account or contact us.
  • Automatically through the Services, including through cookies and similar technologies.
  • From our service providers that process personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

  • Provide, tailor and improve the Services, including processing payments, fulfilling and shipping orders, handling returns and exchanges, managing your account and recommending products.
  • Marketing and advertising, such as sending promotional emails or messages and showing you online ads, including based on your activity on the Services.
  • Security and fraud prevention, including authenticating your account and detecting fraudulent or malicious activity.
  • Communicating with you, including providing customer support.
  • Legal reasons, including complying with applicable law, responding to valid legal requests and enforcing our terms and policies.

How We Disclose Personal Information

  • With Shopify, vendors and other third parties who perform services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. Depending on where you live, you may have the right to opt out of this sharing here.
  • When you direct or consent to the disclosure, such as to ship your order.
  • With our affiliates, or in connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, to enforce our terms, and to protect our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit may be transmitted to and shared with Shopify and third parties that may be located in other countries. Shopify may also use personal information about your interactions with our store, other merchants and Shopify to provide certain enhanced features, and in those cases Shopify is responsible for that processing. To learn more, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may link to websites or platforms operated by third parties. We are not responsible for their privacy or security practices, so please review their policies. Information you share on public or social platforms may be viewable by others.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, contact us to request deletion. We do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention

No security measures are perfect, and information sent to us may not be secure in transit, so please avoid sending sensitive information through insecure channels. How long we keep your information depends on factors such as maintaining your account, providing the Services, complying with legal obligations and resolving disputes.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights. These rights are not absolute and may apply only in certain circumstances.

  • Right to access / know the personal information we hold about you.
  • Right to delete personal information we maintain about you.
  • Right to correct inaccurate personal information.
  • Right of portability, to receive a copy of your personal information or have it transferred to a third party.
  • Right to opt out of sale or sharing for targeted advertising. You can do this here. If you visit with the Global Privacy Control signal enabled, depending on where you are, we will treat it as an opt-out request for that device and browser. We do not recognize other "Do Not Track" signals.
  • Managing communication preferences. You can unsubscribe from promotional emails at any time using the link in those emails. We may still send non-promotional emails about your account or orders.

If you live in the UK or European Economic Area, you may also have the right to object to or restrict certain processing, and to withdraw consent where we rely on it (without affecting processing before withdrawal).

To exercise any of these rights, contact us using the details below. We will not discriminate against you for exercising your rights. We may need to verify your identity, and you may use an authorized agent, in which case we will require proof of authorization. We will respond in a timely manner as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us. Depending on where you live, you may have the right to appeal our decision or to lodge a complaint with your local data protection authority. For the EEA, see the list of authorities here.

International Transfers

We may transfer, store and process your personal information outside the country where you live. For transfers out of the EEA or UK, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent UK contracts, unless the destination has been found to provide adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised version on this page, update the "Last updated" date and provide notice as required by law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or want to exercise your rights, email us at support@pouchpals.store. For the purposes of applicable data protection laws, PouchPals is the data controller of your personal information.